Marija Dambrauskaitė • June 9, 2025

How K-Gym Scaled a Movement Built on Joy: An Exoclass Success Story

Success stories

In the heart of Lithuania, a different kind of sports academy is changing the way children experience movement. That academy is K-Gym — a place where gymnastics, parkour, and play are just the beginning. Built on joy, it turns movement into a path to confidence, connection, and growth. And behind the scenes of this vibrant, values-driven club? A smart digital foundation that made their growth not only possible, but sustainable.

This is more than a feel-good story. It’s a real-world Exoclass success story — one where values met strategy, and heart found its structure. And the results? Over 1,000 students, dozens of coaches, and a model that’s transforming how modern sports academy operate.

Here’s how K-Gym went from grassroots passion to a purpose-driven powerhouse — powered in part by Exoclass’s sports club software.

Movement with Meaning: Where Kids Stay Late Just to Be There

K-Gym didn’t start with a business plan. It started with a belief: every child deserves the chance to move, discover, and belong. From day one, their goal has been simple — to get as many children as possible involved in sports, not for medals or rankings, but for joy.

That’s why their programs are so diverse — gymnastics, parkour, cheerleading, even dynamic seasonal camps. No matter a child’s interest or ability, there’s a place for them here.

But what makes K-Gym special isn’t just what they teach. It’s how they do it.

Their culture centers on deep respect — every child is valued, seen, and supported. Coaches are trained not just in sport, but in empathy. Many are even former students, returning to lead the next generation in the same nurturing space that shaped them.

“Some kids come early and leave late — not because they have to, but because they want to. They feel safe. They feel inspired. That’s how we know we’re doing something right.” – K-Gym founder Ineta Jukonė

K-Gym founder Ineta Jukonė sharing insights on managing their sports academy, inspiring stories of their students and their Exoclass success story.

K-Gym also works with children from care homes and those with special needs, proving that inclusive education isn’t a department — it’s a daily practice.

Managing Growth the Hard Way: The Excel Era

As their community grew, so did the complexity of running it. What began as a passion project soon needed the structure of a full-scale sports academy. But K-Gym was still managing everything manually — spreadsheets for schedules, paper contracts, handwritten attendance logs, and too many Post-it notes for tuition reminders.

Information got lost. Follow-ups fell through. Coaches and admins often worked in silos. It was sustainable — but just barely.

Worse, when K-Gym had tried digital tools in the past, the experience had been frustrating: clunky interfaces, poor support, and systems that weren’t made for how they operated.

So, when the idea of adopting Exoclass came up, the team approached it with cautious hope.

Scaling with Confidence: How a Human-First System Enabled 33% Growth

In just one year, K-Gym grew from 800 to 1,068 students — a 33% jump in participation. This wouldn’t have been possible without a digital foundation that could handle the load — and free the staff to focus on students, not spreadsheets.But the impact runs deeper than metrics.

Here’s what changed:

Online sports class booking systems: With all information clearly presented, along with intuitive filters and membership options, athletes can complete self-registration quickly and easily.

K-Gym’s booking system, featuring instant tuition payments and digital contract signing.

Digital student management: No more scattered records. Every child’s info — from medical notes to attendance — is in one secure place.
Automated attendance tracking: Coaches can easily log attendance in real-time. If a child misses multiple classes, it triggers a gentle follow-up.“Now I notice when a child is gone — and I can check in. That’s how we care more deeply.”
Online tuition payment system: Parents pay seamlessly through Exoclass, eliminating cash mishaps and invoice delays.
Paperless contracts: A more sustainable, faster onboarding experience for families.
Transparent communication: Administrators and coaches stay aligned without constant check-ins.

The result? A smoother, calmer, more connected academy. One where logistics no longer drain energy — they support it.

But perhaps most importantly, Exoclass didn’t just offer tools — it offered partnership. When K-Gym needed tweaks or improvements, the Exoclass team made those requests a priority. This mutual respect made the system feel less like software — and more like part of the team.

Exoclass success story: How K-Gym Uses Exoclass to Empower Families

Today, Exoclass powers K-Gym’s entire student experience — from first click to final invoice.

One of K-Gym’s most innovative uses of Exoclass is how they’ve built flexible membership options that make sports more accessible — and sustainable. Families can choose from three membership tiers:

One session per week
Two sessions per week
Three sessions per week

Exoclass Sport class booking page showcasing different student membership options, which can be paid instantly and billed automatically for upcoming periods.

Each tier is priced differently and clearly displayed on their registration page, which is powered by Exoclass’s intuitive sports class booking system. Whether families are signing up for gymnastics, cheerleading, parkour, or summer camps, the journey is smooth, mobile-friendly, and fast.

But K-Gym didn’t stop there. They wanted to encourage deeper commitment and reduce financial strain — they offer discounts for long-term memberships. Families who sign an annual contract receive smaller monthly invoices, thanks to built-in tuition payment system features like:

Automatic billing cycles
Discount code application
Commitment-based pricing models

This combination of flexibility and incentive builds loyalty, reduces drop-off, and helps parents plan confidently.

Want to Spend Less Time on Admin and More Time Changing Lives?

Exoclass helps education-focused organizations like K-Gym streamline operations, boost student engagement, and scale their impact — without sacrificing what makes them special. Read more about how Exoclass supports sports academy management in our latest blog post.

Whether you’re running a youth sports academy, after school club, or educational organization, we’re here to help you grow with clarity and heart.

👉 Schedule a demo today and experience Exoclass sports club software for yourself!